Software Development Resort:
Personal Concierge at Your Service

Competition has never been so fierce — the abundance of choice inspires consumers to try something new. While they’re excited by the new video service perks, we experience a dramatic slowdown in subscribers.

Those who finally made up their minds that free ad-supported options would be among the crucial points of their money-saving strategies also turned down our offering in favor of budget consciousness.

Here came the question, “How to discover a well-balanced recipe, having a proper mix of unique user experience, content to hit the target, and attractive price offering?”

The question though was not about checking whether we were really on the right track or not. We lacked an analysis-driven idea of what objectively was possible.

The short answer might be obvious: research.

But it certainly didn’t ALL come down to just gathering info about the current users’ behavior. To scale effectively, reduce costs and eliminate monetization gaps, we needed to work out clear-cut strategies and confidently predict if the content or trend would resonate with a specific, especially new, group of users.”

I was sensing an opportunity to revolutionize digital advertising and really facilitate the process for everyone involved. But the question, which slowed me down, was: “How do I initially get those involved interested in the platform?” Since without top-tier publisher clients, the viability of the concept would be questionable, to say the least.

Besides, while the business world was like a cozy home to me, the realm of development felt more like a chaotic haunted house. So it was clear that building all technical processes would take too much time.”

But lighting the workload for our clinic physicians by leveraging AI to identify patients needing hospitalization promised very significant benefits.

Initially, we thought tackling unstructured data and limited real-world datasets to train the algorithm posed main challenges. Yet, overcoming them revealed new hurdles.

The system alerted doctors too often, resulting in unnecessary time spent on patients who were perfectly healthy. Ironically, the solution intended to alleviate the workload for doctors ended up increasing their burdens.

The worst part was that we were clueless about the root causes behind the solution’s hiccups.